Integration as Experiential Design: Premier Mounts Beer Park Project
Premier Mounts specializes in the architectural integration of technology-enabling mounting solutions. With an award-winning track record for high-profile custom installation projects, Premier Mounts is an industry leader. The company holds an established reputation for innovating creative solutions to the challenges of the most complex installation environments.
Take, for instance, Budweiser’s rooftop Beer Park restaurant in Las Vegas. Beer Park, the Las Vegas Strip’s first rooftop bar and grill, is located on a 10,000-square-foot deck overlooking the fountains of Bellagio. The venue provides an open-air atmosphere for guests to enjoy their favorite sports teams on dozens of high-definition TVs or simply relax and people-watch the iconic street below. The bar offers more than 100 beer options, including 36 brews on tap, as well as an extensive selection of distinctive handcrafted beer and liquor cocktails.
Budweiser sought to create more than a bar; the Beer Park project was envisioned as a fully immersive digital environment. Now, consider the challenge of developing a restaurant-bar that offers immersive digital experience in an open-air, rooftop venue located at the center of the Vegas strip. The project can seem a bit like staging a speech in the middle of a rock concert. Design must engage multi-sensory immersion against the competing distractions of an overwhelming backdrop – the Vegas spectacle.
For solutions in digital signage, Budweiser turned to Ponto Solutions. Needing the best in high-end digital monitor technology, Ponto Solutions turned to Samsung. And when Ponto Solutions needed the best in integration design, they called on Premier Mounts.
Ponto needed more than an installation; they needed vision. Premier Mounts mounting solutions are about goal-driven innovation: Their expertise occupies at a critical intersection of art and strategic design. In a world of constant technological innovation, installation design becomes a critical differentiator. As design strategy, video integration shapes the experience of space, both in the present and future.
The Italian word for design is “progetto,” or “architetturra”—“project, or “architecture.” These expressions clearly convey how design gives physical shape to ideas that will affect people’s lives. Understood in these terms, Premier Mount’s commitment to innovative design involves a continuous attempt to transform the future—no small undertaking. Premier Mounts’ mission for Budweiser’s Beer Park project was not merely to provide customers the opportunity to participate in a singular event. Rather, Premier Mounts developed solutions designed to provide experiences that would shape customers’ continued relationship with the venue over time.
To read the full Budweiser Beer Park Case Study, click here!